Best Export / Video settings for...

What's the best settings when you want to export a video from Premiere Pro for the web or otherwise. Best settings = good quality video and LOW file size.

Benchmark : The videos on Apple Trailers. Check them out at http://www.apple.com/trailers

The trailers are of high quality video, great sounds, and the Large sizes all fall under the 25MB mark. Any ideas on HOW this is done and what

settings in Premiere Pro CS3 might be able to replicate such standards?

Any help is appreciated. I normally use Encoder and export using H264 but that always seems to have an Audio lag. Any similar issues?

Thanks a mil!

Best Export / Video settings for... What's the best settings when you want to export a video from Premiere
Pro for the web or otherwise. Best settings = good quality video and
LOW file size.Best Export / Video settings for...

I agree with Harm.?There is no one ''best'' for all situations/projects.?Experimentation is the name of this game.

I understand that better quality = bigger file size. That's true in most cases, but there is a way around it, I'm just not sure what that way is. As I mentioned in the original post, the benchmark is http://www.apple.com/trailers . The non-HD videos on any movie page on that site hardly ever exceeds the 25MB mark. The videos are 2-3minutes long, and while they may not be top-notch BD visuals, they look way better than 95% of the stuff that's streamed off the net.

That's why I asked if anyone had any ideas on how to replicate something like that. Say I had a avi file of great quality, shot with a Panasonic DV Cam. I Capture the footage, do whatever I have to in Pr, and the result is now a 3minute video. I want it exported to a Quicktime file, I want it to look visually pleasing like the trailers on Apple, and I want it to fall under 25MB. I have tried H.264 encoding, regular Quicktime, and Quicktime via Encoder. Nothing reaches the expected quality.

For more examples visit http://www.passionpictures.com.my/pages/recent.aspx and download those simple 30second clips. All Quicktime, mostly under 5.5MB. If Pr can't do it, then I don't know what can...so I'm sure Pr can do it.

Problem is, how? Experimentation is definitely a way to go, I get that. But on the basis of the scenario given above...how is it done?